Lambert Academic Publishing (or How Not to Publish Your Thesis)

Lambert Academic Publishing (LAP) is an imprint of Verlag Dr Muller (VDM), a publisher infamous for selling cobbled-together "books" made up of Wikipedia articles mainly under their Alphascript Publishing imprint. LAP, on the other hand, specialize in "publishing" academic theses. Below I summarize what's known about LAP's operations (and my opinion of "publishing" a thesis with such an organization), but consider this first:

Lambert Academic Publishing on Facebook have an Acquisition Editor called "Kevin Woodmann". This is a little curious as Kevin is not a common German name, though apparently it was popular in East Germany in the 1990s. Here's his profile:

He's a handsome guy with salt-and-pepper hair; there's a touch of George Clooney to him.  There's a catch though - Kevin's photo is actually a stock photo of a "Confident middle aged man sitting and smiling against white background" by Yuri Archurs: 

Yasmine Watson, another Acquisition Editor, is actually a "Smiling business woman with colleagues at the back"; Sophia Campbell is a "Young business woman laughing over a thought"; Lisa Thompson is a "Happy casual business woman holding her coat over shoulder at her workplace".

And so on. Legitimate publishing businesses do not create false profiles on social media sites.

What else is known about VDM/LAP (and the many other names used by this company)?
- They find authors largely by bulk-emailing students who have recently published theses;
- They have no selectivity - anyone who submits their "book" will have it "published";
- They do not conduct peer review;
- They do not edit the "book", and they "publish" exactly what is submitted - and apparently they charge for any changes made by the author after submission;
- Authors will almost certainly never receive any royalties (a blogger notes that "I have yet to found the testimony of anybody who has received royalties");
- They do not market the "books";
- The "books" do not count in many research assessment processes.

For example, see this summary of the business practice of VDM/LAP from an Australian university:

"LAP Lambert does not conduct a peer review/editorial process. Manuscripts are published exactly as they are submitted to the publisher." 

"Where royalties average less than 50 Euro a month, the author is given book vouchers for other LAP Lambert stock. An author’s share is usually always under this because at the average rate of 80 Euro a book, it means they would have to sell 11 copies a month to exceed the 50 Euro threshold, which is difficult since the company does not undertake any marketing on behalf of the author." 

"This could adversely affect the opportunity to have your work accepted in a reputed peer-reviewed journal."

Also see this experience of "publishing" with LAP:

"I should point out that once you’ve submitted your publication-ready document to LAP’s online system, that’s it. If you’ve made a mistake and left off one-third of your reference list (as I almost did) they impose a hefty fee for having to intervene to make corrections." 

"My personal copy arrived last week. Looks just like my thesis (but with less expensive paper, a smaller font and packaged as a paperback!)" 

"When I checked my author's account at Lambert Academic Publishing at the end of the last financial year (after my beautifully paperbacked master's thesis had been on sale via Amazon for 12 months) not only had no royalties accrued to me, but zero copies of the book had been sold."

Is the publication of these "books" solely the responsibility of Lambert Academic Publishing and their ilk? (author mills, vanity presses, call them what you will) Are these authors all unwitting victims? I think the answer is no. Many new authors starting out on an academic career are desperate to get published, but "publishing" an unaltered thesis with a print-on-demand publisher without making clear that the "book" is a copy of the thesis is, in my opinion, an attempt to gain unearned academic credit for no additional work. I do not think that charging people $97 on Amazon to read a repackaged thesis is reasonable. I believe that many who buy these books will think that they are buying a published book and not an unedited thesis, and they will be misled and angry.

If you only want your thesis to be made available to more readers, there are many acceptable self-publishing and/or open access options. If you want to get academic credit beyond the qualification gained from publishing the thesis then there is no short cut: you need to publish with peer-reviewed journals or book publishers. See for example Resta et al. Publishing a Master’s Thesis: A Guide for Novice Authors. J Genet Couns. 2010 June; 19(3): 217–227  (free to access).

Find a reputable publisher and do not simply copy your thesis word-for-word - otherwise, don't be surprised to see your own academic reputation suffer.